"Power to the Public: The Promise of Public Interest Technology", written by Tara Dawson McGuinness and Hana Schank, defines public interest technology as the study and application of technology expertise to advance the public interest, generate public benefits and promote the public good. Chapter 7 conveys the importance of storytelling and investing in people to the advancement of public interest technology and the achievement of diverse and sustainable societal impact.
Public Interest Partners advances public interest technology with a focus on nonprofit human capital management. We define human capital as the sum of what the people in communities and organizations know, can envision and imagine, can do and desire to learn to do in ways that enhance their resilience and self-determination and equitably benefit them and their personal, professional and community affiliations and society.
By analyzing human capital data and examining workforce size, scope of services, employee roles, outcomes, societal impact and other factors, philanthropists, policymakers and others can gauge the extent to which nonprofits support public systems and where they may need additional resources. People and workforce analytics can be transformed into compelling content and used to inform and illuminate public interest communications and objective solutions storytelling.
Technology scales human capital by enabling faster service delivery, transforming how services are provided and catalyzing new and efficient ways to accumulate human capital and fostering collaboration between technology and teams, leading to increased productivity and financial performance. Additionally, technology can be used to automate tasks, reduce costs and focus human resources on more strategic work.